Brand story
Brand NICETY LIFESTYLE was founded in 2012.
It has since become the voice of modern minimalism, celebrated for its versatility, strong sense of sophistication, and effortless approach to wardrobing women for every part of their lives. Bold, intuitive and refined, each collection features the finest craftsmanship and materials, and is an adaptation of the Brand designer’s own personal style to the needs and desires of the international women who swear by the brand’s distinctive, luxurious garments.
Brand vision
The brand aesthetic is best described in 3 words: seductive, timeless and feminine.
NICETY LIFESTYLE DNA is based on sculptural and sensual pieces created to instil confidence and empower.